PDF Download , by Claire Langju Lee
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, by Claire Langju Lee
PDF Download , by Claire Langju Lee
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Product details
File Size: 28678 KB
Print Length: 166 pages
Publisher: INFLUENTIAL (August 22, 2017)
Publication Date: August 22, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B073XBHN14
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Amazon Best Sellers Rank:
#268,508 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I found this book to have some interesting parts to it. There were however, many parts that I found repetitive too. Overall, I did take a few things away and to me that made this book a worthwhile read.
This book was useful! funny! The more I read into it, the more interesting it gets. The examples used in the book are very relatable, which makes the concepts easy to understand. This book takes the reader through the 'laws of visual attraction' to inspire them and help them implement this within their own business.
Sweat the small stuff and, where necessary, make small but motivated changes to a product or service’s design and prepare for a boost in sales. This is the key takeaway from this interesting, thought-provoking book. Of course, sales may not be the only thing you can save on, as you will soon discover.It is not always the case that big changes are the best, as often what may appear to be a minor change in focus can be the most yielding. It boils down to visual attraction that triggers the rational human being to make a purchase decision. When faced with effectively two identical products, something must trigger the buyer and it is not always price! This book takes the reader through the ‘laws of visual attraction’ to inspire them and help them implement this within their own businesses. The author has been doing visual merchandising consultancy for many top brands over the past 23 years, so clearly knows her stuff.It is great that this book did not demand prior knowledge, although of course those with a background in merchandising will benefit even more from this. It can be a book for beginner, expert, the curious and even those working in unrelated areas – it is more than just making your store or product box look nice. The text is accessible, suits different audiences and delivers quality, informative advice freely and generously. Overall, a comprehensive mix of advice is given that can lead to informed transformation that might not be necessarily noticed by all (unless it is a ‘big bang’ approach). It may be visible to the company’s financial bottom-line.One interesting take-out was that the right use of colour can even save on your energy bills! The author noted how a company painted its blue cafeteria walls orange, and managed to save a lot on air conditioning energy bills as it could reduce the temperature from 24C to 20C since everyone complained ‘how warm the building was’. Maybe I need to paint my house walls orange and see if this fools my wife and daughter!This is a book you should consider!
Ms Lee is an expert on visual merchandising, that aspect of actor network theory that contends that we are helpless to withstand the siren call of meaningful design.Well, Ms Lee may be an inspirational speaker but she is not a much of a writer, or maybe the fault lies more with the translator Sung Ryu.Ms Lee seems to have taken her PowerPoint slides and some tapes of her lectures and reconfigured them into this tiny book. I am very interested in visual design and how it affects us but I found myself uninterested in what she has to say.Someone should have told Ms Lee and her editors that prose style is more important to readers than visual style.I received a review copy of "Secrets Behind Things That Look Good: How Small Changes in Design Lead to a Big Jump in Sales" by Claire Langju Lee translated by Sung Ryu (Influential Inc.) through NetGalley.com.
Just like clothes make the man, a product's visual presentation is crucial. In Secrets behind Things that Look good: How small changes in design lead to a big jump in sales, consultant Claire Langju Lee shares her lessons learned in colors, lightning, and shelf positioning. You'll read more on a brand image and logo, its primary and accent colors, but also on light temperature (Kelvin) and intensity (Lumen) and their effects on how people perceive themselves and the products they're looking at.Store layout, the choice of tables, and other furniture in restaurants are addressed. Lifestyle, experience, and the art of illusion collide in the powerful principles across this book. Yes, it's short but inspirational to rethink your product placement and company branding. Cases from e.g. Starbucks, McDonald's, Walmart, Nike, and a bunch of clothing shops, and restaurants are included.
Laws of Visual Attraction (aka Secrets Behind Things that Look Good) by Claire Langju Lee is a free NetGalley ebook that I read in early June.Awesome topic, but in a short length! Langju Lee explores visual marketing/merchandising with such topics as focal colors, sensory memory, legendary logos, color psychology, cool vs. warm color temperatures, lighting rounded items from a 45-degree angle, encouraging shoppers to wander, object ergonomics, minimal packaging, and the shelving style of one of my favorite brands, Lush Cosmetics.
This was a very interesting read, I got a lot of great tips especially about the effectiveness of the right lighting. Some of the information is well beyond what I will need for my direct sales business; however, even a few of the tips and ideas will make a huge difference.
I liked the exact measurements given for customer attraction. Also, the general advice on design principles for display setups was useful. There could have been more descriptions, a longer book.
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