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, by Bradley Tusk
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Product details
File Size: 3429 KB
Print Length: 253 pages
Page Numbers Source ISBN: 0525536493
Publisher: Portfolio (September 18, 2018)
Publication Date: September 18, 2018
Language: English
ASIN: B079R6QVDR
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Amazon Best Sellers Rank:
#102,674 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I was excited to read this book to learn more about the specific strategies and tactics that Bradley Tusk/his firm used in helping Uber navigate its regulatory battles, especially with NYC in 2015 - and he did not disappoint. Even though I've studied the rideshare industry and been deeply involved in mobility for 5 years, I learned a lot from this book. In Silicon Valley, there's a tendency to want to keep the playbook private but Bradley doesn't come from SV and that's what makes his work and viewpoint so unique. And it's also what makes this book a must read!The Fixer is easy to read and I like that Bradley combines theory/strategy with real life examples and playbooks of how he's helped specific companies like Uber, Eaze, etc navigate regulation and public policy. I thought the Uber example was the most detailed and the others were more anecdotes than anything. Bradley's background in politics makes for a great skillset when applied to tech but I didn't find the part in the book about his political biography (1/3) as interesting as the more tech focused parts of the book (2/3).Ultimately, this is definitely a book I enjoyed reading and would recommend to anyone interested in tech, startups, Uber, venture capital or politics.
Definitely worth reading, as it tells a story that is worth understanding. However, a bit too heavy-handed where the innovators are (somewhat flawed) white knights and the government is a passel of egomaniacs and thieves (not including Mike Bloomberg). I can't give half-stars on Amazon (really? why is that?) so I'll grade on the curve and give it a 4/5.
Repetitive at times, and the early political memoir and later half-baked policy proposal sections are meh, but the crunchy middle on startups handling regulation is worth the price of admission.
I truly enjoyed reading Bradley's book "The Fixer". Entrepreneur or not, if you have any political curiosity this isa must read. I learned so much and this book is a reminder you need to know what your Political Representatives stand forand VOTE.
If you have interest in contemporary politics, including how disruptive companies are breaking the code to break into highly regulated markets, 'The Fixer' merits a place on your reading list.Bradley Tusk is a lawyer and venture capitalist who reached prominence through his service for Uber and other technology-based start-ups. His writing style is breezy and easily engaged. The book is largely anecdotal. Noting this might appear to be faint praise, but it's not. Anecdotes, war stories are what one anticipates and seeks value from in the early phase of change. The conversational style includes lots of extraneous observations from the author, but they're generally entertaining, not irrelevant or without value.Tusk presents examples in various sectors, from cannabis through taxi cabs. He plies his trade largely in highly-regulated states such as New York, Illinois and California. His descriptions of New York are the most in-depth and interesting. Tusk has worked extensively with Michael Bloomberg and has choice opinions of various politicians, from Chuck Schumer to Bill de Blasio. Reading of his role--even discounting some foreseeable and forgivable self-puffery and pulling punches to preserve ongoing relationships--one is reminded of nothing so much as "bosses" of the past. Tusk is a freelance boss of sorts, bringing money and politicians together to achieve mutually beneficial results.Looking ahead, one wonders if Tusk will become a defender of incumbents and his challengers of today become the incumbents of tomorrow. But these are questions for another day. For now, anyone seeking to seeking a glimpse of today's political scene can find value in this engaging, conversational, highly informed book on money, power and politics in what will likely come to be seen as a transitional period in American politics.
I thought this book read like a memoir, with the first part focused on Tusk's experience as a political operative (mostly in New York politics--entering accidentally after meeting the mayor of Philly who's from New York at the Democratic Convention, with the latter offering him an internship in his office--from there Tusks works in the Parks Dept., gets himself hired as the Director of Communications for Senator Chuck Schumer, goes for a brief detour as a deputy governor in Illinois, working for Rob Blagojevic before the start of all his legal problems, and then returns to New York to help Bloomberg with his campaign). The second part of this book follows Tusk's experience in starting his own consulting company to help others navigate the local politics, working with companies like Uber back when it was a small start-up. Throughout the memoir, Tusk shares some of his observations about politicians (people running for office tend to be full of insecurity, so the one who has power is the one who can control all the attention), scaring off rivals from running against you (as in the case of Anthony Weiner), and the media, among other things. I thought it was a light read. As someone unfamiliar with the behind-the-scenes world of politics, it was interesting reading about the kind of things that go on.
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